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WATCHFINDER.CO.UK LTD, Company no. 04524723

vat no787 562 376

Registered Office Address: 15 Hill Street, London, W1J 5QT
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The Fight Against
Fakes

At Watchfinder we are committed to eliminating fake watches.

With over 40 million increasingly convincing counterfeit watches being sold each year, this is how we are fighting back..

How our experts keep fakes at bay

With continued advancements in technology, the quality of fake watches is getting better and better.

The Fight Against Fakes

Real v fake

The watches here seem identical but one is real and one is fake. Would you be able to tell the difference?

Counterfeiters are making watches that are almost indistinguishable from the real thing, making them impossible to detect with the naked eye.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

The watches here seem identical but one is real and one is fake. Would you be able to tell the difference?

Counterfeiters are making watches that are almost indistinguishable from the real thing, making them impossible to detect with the naked eye.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

For example, the watches here seem identical, but one is real and the other is fake.

To the untrained eye, distinguishing a counterfeit watch from a real one can prove a tricky task. However, to a qualified expert, like those in our service centre, there are some tell-tale signs to lookout for. Here are some of them.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

The watches here seem identical but one is real and one is fake. Would you be able to tell the difference?

Counterfeiters are making watches that are almost indistinguishable from the real thing, making them impossible to detect with the naked eye.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

The watches here seem identical but one is real and one is fake. Would you be able to tell the difference?

Counterfeiters are making watches that are almost indistinguishable from the real thing, making them impossible to detect with the naked eye.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

For example, the watches here seem identical, but one is real and the other is fake.

To the untrained eye, distinguishing a counterfeit watch from a real one can prove a tricky task. However, to a qualified expert, like those in our service centre, there are some tell-tale signs to lookout for. Here are some of them.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

The Fight Against Fakes

Real v fake

The watches here seem identical but one is real and one is fake. Would you be able to tell the difference?

Counterfeiters are making watches that are almost indistinguishable from the real thing, making them impossible to detect with the naked eye.

Our watchmakers take each watch through a rigorous 60 stage authentication process ensuring each watch we sell is guaranteed to be genuine.

Our 60-step process

Watchfinder inspects and authenticates every single watch as standard. Find out more about our meticulous 60-step process below.

The Fight Against Fakes

Watchmaking

Our highly trained watchmakers are manufacture certified to undertake this incredibly difficult task

The Fight Against Fakes

Cleaning and Refurbishment

Once disassembled, the watch is thoroughly cleaned and refurbished, and parts replaced with manufacturer originals if needed, to bring the watch back to peak performance

The Fight Against Fakes

Reassembly and Quality Control

The watch is then reassembled and thoroughly tested and inspected to ensure it’s ready for sale.

The Fight Against Fakes

Provenance and Authenticity

First, we check international databases to confirm provenance and authenticity

The Fight Against Fakes

Inspection of Aesthetics and Functionality

Then, we undertake an initial inspection of aesthetics and functionality

The Fight Against Fakes

Disassembly

If required, a watch is stripped to its component parts for a full overhaul

The Fight Against Fakes

Watchmaking

Our highly trained watchmakers are manufacture certified to undertake this incredibly difficult task

The Fight Against Fakes

Cleaning and Refurbishment

Once disassembled, the watch is thoroughly cleaned and refurbished, and parts replaced with manufacturer originals if needed, to bring the watch back to peak performance

The Fight Against Fakes

Reassembly and Quality Control

The watch is then reassembled and thoroughly tested and inspected to ensure it’s ready for sale.

The Fight Against Fakes

Provenance and Authenticity

First, we check international databases to confirm provenance and authenticity

The Fight Against Fakes

Inspection of Aesthetics and Functionality

Then, we undertake an initial inspection of aesthetics and functionality

The Fight Against Fakes

Disassembly

If required, a watch is stripped to its component parts for a full overhaul

The Fight Against Fakes

Can you spot a fake

Think you can spot a fake watch like one of our experts? Now that you know what to look out for, test your knowledge in our Spot The Fake game. It’s trickier than you might think…

Play the game

How Watchfinder tackles fakes

What do we do if a fake watch comes into our service centre? We destroy it. Enjoy some of the entertaining ways we’ve got rid of fakes—from hydraulic presses to military tanks.

The hydraulic press test

Tank destroys fake

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© WF&Co. 2025 v.3000.04
WATCHFINDER.CO.UK LTD,
Company no. 04524723  |  vat no 787 562 376
Registered Office Address: 15 Hill Street, London, W1J 5QT
Watchfinder & Co.

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